The Advent of “Quality” Pricing Methodology for Internet Advertising
September 9, 2008
“New “Quality” Pricing Methodology for Internet Advertising Puts a Price on our Head, Enabling Others to Profit From Our Web Influence.”
For Immediate Release:
Nashville, TN, USA (Press Release) September 9, 2008 — Most of us weren’t surprised when we learned that Google was pursuing what is now known as the notorious Friend Ranking Patent. Internet advertisers such as Google have long wanted to move beyond the traditional internet advertising pricing methodology, that of Quantity (priced on the number of impressions/insertions and/or click-throughs), and figure out a way to price advertising based upon the Quality (or value) of the person viewing the advertisement.
For this Google took a page from the fast growing social networking sites, most of which have been subtly (or not so subtly depending upon the site) “valuing” participants or profiles since they launched. An example of the not so subtle is Naymz, a business networking site that makes no bones about “maximizing [ones] professional opportunities by promoting [ones] good name in [the Naymz] Reputation Community.”
Unlike LinkedIn and other larger business oriented internet networking sites, Naymz goes the extra step of actually giving participants a Reputation Score or “RepScore” as it’s called. This score is apparently determined by the reputations of those in one’s Reputation Network, and the number and quality of recommendations one receives.
The largest internet business networking site is LinkedIn. LinkedIn also incorporates a valuation system. Each participant is impliedly valued based upon a profile owner’s number and quality of contacts, as well as the number and quality of recommendations received from others in one’s LinkedIn network. The system infers that a person is more reputable, skilled and esteemed where they have recommendations from persons who are in turn highly recommended.
Google has already been inserting advertisements on each person’s LinkedIn, Naymz, and other social networking profiles. What the new patent pending technology does is evaluate one’s advertising value based upon one’s web influence, the quality of those persons linked to your profile. The net result is that Google can now not only price advertisements based upon the number or quantity of impressions, but it can also price add impressions based upon the QUALITY of those persons that are more likely to view one’s profile (and therefore the advertisement).
What all this means for you and I is that we now carry a price on our head – literally. Our YouTube, Facebook, etc. profiles can now be priced based upon our carefully calculated value to Google and its advertisers. This new pricing methodology would be more palatable if we actually got a cut of the advertising dollars generated off of our web power and influence – but we don’t. If you’re really quiet, you can almost hear internet advertisers cheer every time we beef up our profiles, connect to more influential people, and invite a greater number of quality recommendations. Because, at the end of the day, it is Google and other internet advertisers that are benefiting from our good names.
For more information, visit www.cyberank.com, www.castleventure.com, or email info@castleventure.com.
NetGreeters Expands Product Offering
March 30, 2008
NetGreeters, LLC, an internet marketing company wholly owned by Castle Venture Group, announced that it had expanded its product offerings to address video content needs of numerous industries. “We will be providing various industries with a full cadre of ready to use video content so that the NetGreeter Distribution System can be immediately utilized by our clients,” said William M. Keever, President of NetGreeters. While the system allows its users to upload, inventory, manage and deploy thier own custom video content, the system provides access to an initial library of standard video greetings, marketing and sales tools, and other relevant high quality video for use by the NetGreeter subscriber. NetGreeters, LLC is an internet marketing company that specializes in video marketing and sales tools distributable via email, internet and mobile communications.
William M. Keever to head Castle Consulting Group
March 30, 2008
Castle Venture Group announced that its President, William M. Keever, would also head up its new business consulting subsidiary named Castle Consulting Group. Castle Consulting Group will operate Castle’s expanding consulting business, as well as serve as the executive recruting arm of Castle Ventures.
NetGreeters, LLC announced that it had completed work on an upgraded version of its proprietary Video Management & Distribution System. The NetGreeters System is an advanced Digital Video Marketing System that allows a user to upload, inventory, manage, insert and distribute high quality video over the internet via multiple methods. “NetGreeters has upgraded, among other functions, its analytics so that a user can track in detail who, when and where video content was deployed, as well as other data such as the number of times content was deployed,” says William M. Keever, the Company’s interim President.
Castle Venture Group Partners with Fortress Data Centers
March 24, 2008
Castle Venture Group announced that it has inked a deal with Fortress Datat Centers to help finance and build Fortress’ new data centers throughout the southeast. William Keever, Castle’s President, stated that the project is crucial to the firm’s plans to roll-out video related internet products and services that require significant storage facilities. “We are very excited about opportunities in the data storage industry,” said Sherman Mohr, COO of Castle, “Studies indicate that the industry will require significant expansion in the future to accomodate the rapid growth in data warehouse needs.” Castel Venture is a private equity firm located in Nashville, TN. For more information, www.castleventure.com.
Castle Venture Group hosts Investment Partners in Oakland, CA
February 29, 2008
Castle Venture Group is hosting a meet and greet for its investment partners located in northern california. The meeting will feature Bill Keever, President of Castle Venture, as its keynote speaker. Among the topics will be several of its new ventures, including NetGreeters and Joyas Jewels. Castle Venture Group (www.castleventure.com) is a small to mid-market private equity firm headquatered in Nashville, TN.
